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Programme Description

71010101 – Tourism and Hospitality is a master's degree specialization aimed at preparing highly qualified professionals capable of carrying out scientific-pedagogical, organizational-managerial, and analytical activities in the tourism and hospitality industry. The specialization covers the development of tourism services, hospitality management, tourism market analysis, and the creation of innovative tourism products.

Curriculum and Study Plan

During their studies, master's students acquire knowledge and skills in the following areas:

• Theory of Tourism and Hospitality;
• Tourism Management;
• Hotel Management;
• Tourism Marketing;
• International Tourism;
• Innovative Technologies in Tourism;
• Tourism Economics;
• Quality Management in Tourism Services;
• Tourism Project Development;
• Research Methodology;
• Academic Writing;
• Scientific and Pedagogical Activity.

Learning Outcomes

Upon successful completion of the programme, graduates will be able to:

• manage the operations of tourism and hospitality enterprises;
• analyze tourism markets and develop growth strategies;
• design tourism products and services;
• evaluate the quality of hotel and tourism services;
• conduct research in the field of tourism;
• carry out teaching activities in educational institutions.

Career Opportunities

Graduates may pursue careers as:

• managers and senior specialists in tourism and hospitality enterprises;
• hotel managers;
• tourism experts and consultants;
• tourism marketing specialists;
• employees of governmental and non-governmental tourism organizations;
• lecturers in higher education institutions;
• employees of research institutes and research centers.