专业介绍
The E-Commerce and Technology Management program equips students with a blend of business, technology, and management skills essential for the digital economy. The curriculum covers key areas such as digital marketing, e-commerce platforms, finance, business analytics, and entrepreneurship. Students gain expertise in microeconomics, international trade, and risk management, while also developing data science and financial modeling skills crucial for decision-making in the digital age.
Practical experience is a key focus, with cooperative education semesters allowing students to apply classroom knowledge in real-world business settings. Graduates are prepared for roles in e-commerce management, digital marketing, technology innovation, and global business.
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