Program hakkında
61010100 – Tourism and Hospitality (English-medium Program)
Programme Overview
This programme prepares specialists in tourism and hospitality. It covers the economic and political aspects of tourism management, legal foundations for small businesses and private entrepreneurship, organization of domestic and international tourism, strategic planning, marketing, promotion of tourism products and services, market research, competitiveness analysis, and management of tourism enterprises.
Curriculum
Students gain theoretical and practical knowledge of the legal and economic foundations of tourism, tourism classifications, international tourism standards and regulations, tourism market management, competitiveness, innovation in tourism, accommodation, transportation, resource efficiency, and other tourism-related services.
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