Marketing we kommunikasiýa

he Bachelor of Science in Marketing & Communication at AUT is aligned with academically equivalent undergraduate programs at Arizona State University (ASU), particularly the W. P. Carey School of Business’s Bachelor of Science in Marketing, and is complemented by communication and professional communication coursework from across ASU.

Key Learning Outcomes:

1.     Marketing fundamentals

2.     Market & audience analysis

3.     Strategy development

4.     Research & analytics tools

5.     Campaign effectiveness evaluation

6.     Professional communication skills

Two Degrees instead of one: 4+1 Program

Earn Your Bachelor’s + Accelerated Master’s in Five Years.

The Bachelor in Marketing & Communication offers a 4+1 Accelerated Master’s Pathway with Thunderbird School of Global Management at ASU

This pathway allows students to complete four years of undergraduate study at AUT, followed by one year at ASU (online or on campus in Arizona) earning both a bachelor’s and a master’s degree in just five years.*

Students may choose from two ASU master’s options:

• Master of Global Management (MGM) – On Campus in Arizona
• Master of Leadership and Management (MLM) – Online

Students choosing the on-campus option may apply for OPT, allowing eligible graduates the opportunity to work legally in the United States for up to three years (depending on program eligibility).

You Graduate With:

• Bachelor of Science in Marketing and Communication from AUT, Uzbekistan
• Master of Global Management (MGM) or a Master of Leadership and Management (MLM) from Thunderbird School of Global Management at ASU, United States